Founding member window open

Trade installs,
not ad budgets.

The growth exchange for indie app developers. Show a member's promo card in your app → earn a credit for every verified click you deliver → spend credits to get your app promoted across the network. Free to join, forever.

Join free — founding member How it works
apps in the network
clicks exchanged
installs delivered

How it works

01

Add your app

Paste your store URL. We auto-build your promo card from your listing — icon, name, rating, one hook line. Nothing to design.

02

Embed one snippet

One script tag in your settings screen. Ten minutes, one release, ever. New promos rotate in automatically — you never ship an update because of us.

03

Swap & grow

Every verified click you deliver earns a credit. Credits get your card into other members' apps. Real clicks, real installs, tracked end to end.

This is what members' users see

An editorial-style recommendation — never a banner ad. Max once per session. Your users' trust is the asset; the network is built to protect it.

🐴
HorseHub+
Every horse, sorted — care, travel & yard life in one app
★ 4.8 · Recommended by the indie dev community
Get app →

Why not just buy ads?

Paid UA

  • £2–5 per install
  • Algorithm-dependent
  • Budget runs out, growth stops

SwapMyApp

  • £0 per install — you trade, not pay
  • Matched complementary audiences
  • Compounds as the network grows

Why this exists

"I built three apps — BoatMatey, PetHub+ and HorseHub+ — and hit the same wall every indie dev hits: the apps were good, but I couldn't afford the marketing to get them seen. Ads wanted £3 an install. Reddit bans self-promo. Store discovery is dead without traction.

So I built the thing I needed: a network where we promote each other instead of paying ad networks. My three apps are members #1, #2 and #3 — with a public credit ledger, playing by the same rules as everyone else."

— Martin, founder

Founding members get in free — and stay free

The core exchange is free forever. Founding members also shape the matching rules and get first access to install attribution.

Claim your founding spot